About the Charity Film Awards
In the boom of social media and with increasingly lower cost of production, film and video content is now considered a key component in many charities' marketing tool kit.
The Charity Film Awards have been created to celebrate the success of film in fundraising, to increase exposure of charity films and to encourage donations for good causes.
These awards are clear in their objectives: to demonstrate that in the modern world film-making is the most powerful piece of equipment in the charity communication tool box. To demonstrate that the common perception of charities’ video content is incorrect. To demonstrate that a charitable video can inspire, incite to action, excite and change behaviour. Can make us laugh, as well as make us cry.
The charities that have entered the Charity Film Awards have created videos that have the power to move, to warm hearts, to inspire, to engage…. to change the world. To do good. The Charity Film Awards are designed to celebrate those qualities and help charities connect with a wider audience.
Simon Burton, co-founder said at the inaugural awards event:
“The number of entries for a launch awards (in 2017) and the incredible levels of public support left us all humbled. The incredible shortlisted videos also touched our judges who have been universal in their praise of the films they have viewed. Let me quote one of them, “Simon, you have achieved the impossible. I have judged dozens of awards. This is the first time I have got my credit card out and made a donation after viewing an entry”.
Whether or not you are a winner engaging with the awards will give you an opportunity to share with your community and partners, a reason to engage and connect, a reason to tell your story. Nearly 10% of those who voted in 2017 also made a donation. More importantly, we estimate over a ¼ million extra views of the videos that entered, dozens of press stories and in excess of 2 million page impressions related to the awards on the internet.
Traditional Awards celebrate good work. These awards celebrate work that does good.
The categories for entering are based on the charity's turnover for the latest financial year, so everyone has a chance to win an award regardless of the size of the organisation and the budgets available.
The films are judged in two phases...
- firstly by the public who will determine a short list of entries for each category (and have an opportunity to donate to the cause as they vote)
- secondly by a panel of expert judges who will vote independently to choose winners from the short list
The winners will be announced at a red carpet award ceremony in London.
Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising