The Charity Film Awards
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Adrian Pettett

CEO at Cake/ Havas Sport

Adrian joined Cake as Partner and COO in 2002. Initially a challenger agency with PR and Experiential at its core, the business rapidly expanded via its drive into Branded Content and reimagined broadcast partnerships under Adrian’s guidance Cake has consistently pushed the boundaries and definitions of the term 'Brand Entertainment' none more so than in Branded Content and broadcast content partnerships between its clients and the likes of C4, ITV, MTV and BBC Worldwide.

Having established Cake has the pre-eminent agency brand in the newly evolving brands and content arena, the business was acquired by Havas in 2008 and which led to Adrian relocating to New York to launch the Cake NY office in 2009. Within 3 years it had grown to a team of 30 with retained clients that included Vitamin Water, Motorola, Red Bull, LVMH and Volvo.

In 2014 Adrian was appointed CEO of the UK business and returned to the UK to oversee Cake and the pivotal merger with Havas Sports and Entertainment.  Today he oversees one integrated unit inside the Havas Kings Cross Village, with 65 staff, that retains a market leading position in sports and entertainment categories with clients that include Barclays, Carling, Coors Light, EE, Studio Canal, NBA, Pernod Ricard, BBC and Hyundai. He established the Entertainment Hub within the Havas Village a go-to-market collective of its specialist agency brands and sits on the Havas UK Leadership Team.

Since 2016 a member of the Vivendi UK advisory Committee

Regular industry commentator.

Member of the IPA

Married with two children, Sevenoaks, Kent

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Supported by

Promote - Donate - Celebrate

Increased exposure for charity video content

Donations made directly to good causes throughout the campaign

Celebrating the success of film in fundraising