'Every Day' 60sec edit
An integrated fundraising and awareness campaign, to bring the human stories behind the NSPCC to life. We wanted to hero the voices of the people both using and delivering the services.
Creative work by 3angrymen Productions & NSPCC in-house, production by 3angrymen Productions, planning and social edits by NSPCC in-house
Over 4 days of shooting with real practitioners, we created a huge variety of content: individual case study stories, a 2 minute brand film, a set of TV commercials (60", 40", 30" and 20"), Instagram stories, Facebook and social posts, photography and interviews.
All the practitioners featured are real NSPCC practitioners or volunteers, the stories featured in the case studies are all real. All children and services users in the film are models.
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising