Kisharon's Annual Dinner Film 2018
This film was the centrepiece at Kisharon’s 2018 Annual Fundraising Dinner, to encourage donations, reflect the brand, and support the theme of the evening - ‘Success Without Limits’. The video presented Kisharon in a bold, confident way with an uplifting message and showcased what success means to people with learning disabilities and to donors who support Kisharon.
Through this video, Kisharon presented itself as an organisation which ensures success for everybody it supports. The tone reflected Kisharon’s expertise, passion and the absolute belief that those people we support can achieve success, however big or small and lead fulfilled lives.
The film focused on the power of achievement, incorporating a social statement to give Kisharon authenticity and appeal. Showcasing the people we support in positive, empathetic yet empowering ways, a voice over script got to the heart of what ‘Success Without Limits’ really means. We wanted to show service users’ struggles and achievements with beauty and humour.
The message to donors had to be careful and not too overt, in order to challenge their assumptions that ‘Success without Limits’ is not only about Kisharon service users but about them too. This film helped to raise a record amount of £1.1 million.
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising