SANE's #LetMeTalk campaign features a film showing a man being silenced by an unidentified intruder who covers his mouth as he struggles to answer the phone. The intruder is a metaphor for the man’s depression, who wants to stop him talking. The film ends with the line: “Your depression doesn’t want you to talk. But we do”.
The nature of depression can discourage people from talking about their illness, cutting them off from help. Yet research shows 69% of helpline callers found that talking to someone enabled them to cope better and feel supported, less anxious, and more in control. SANE’s #LetMeTalk campaign was launched to encourage more people to get in touch.
The campaign was created by the advertising firm Iris, with the film shot by the talented young director Youness Benali. It was widely disseminated online and in cinemas. Billboard posters using images shot by the renowned photographer Rankin were also placed in key locations across London during Mental Health Awareness Week.
The social media campaign saw celebrities including Stephen Fry and Ruby Wax participate in a mass ‘day of silence’ on Twitter, mirroring the film’s message and the difficulty many people have in talking about their depression.
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