'Grow, Live, Work' Local People Programme
The Local People Programme aims to engage and empower neighbourhoods to genuinely design and lead physical activity-based interventions that make their area better places to grow, live and work.
The programme is coordinated and run by national children’s charity the Youth Sport Trust, in partnership with community organisations and local people making the decisions. Now in its third year of being run in neighbourhoods across Swansea, Brent, Hull, Dorking and Milton Keynes, it is funded by the People’s Health Trust using money raised by society lotteries through the Health Lottery.
The Youth Sport Trust made this film to celebrate all that has been achieved by the programme and to highlight its importance. It has been shown across each of the neighbourhoods involved. In line with the charity’s ‘Believing in Every Child’s Future’ 2018 – 2022 strategy, this programme and the video highlights how it is achieving on Empowering Activism and Unlocking Potential. For more information visit http://strategy.youthsporttrust.org/our-objectives/
- Engage and empower neighbourhoods
- Support the charity's overarching four-year strategy objectives 'Unlocking Potential' and 'Empowering Activism'.
- Highlight the importance of the programme and impact
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Promote - Donate - Celebrate
Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
Celebrating the success of film in fundraising