# One More Minute
The question that is central to this film 'What would you say if you had just one more minute?' speaks to the core of many people's experience following the death of someone important in their life, and highlights a universal truth that society often shies away from: the intolerable loss and longing we experience when coming to terms with never being able to speak to or see our special person again. By posing this powerful question to a range of people, from bereaved children and parents supported by the charity, to bereaved celebrities, the film illustrates the universality of grief, as well as highlighting people's diverse responses and the range of bereavement the charity supports.
Dealing sensitively but unflinchingly with the reality of loss, the campaign encouraged viewers to share their own 'one more minute' films and messages and to engage in a wider dialogue about love, death, and the ongoing journey of grief. By promoting the charity's national helpline, Child Bereavement UK was able to direct people to find the support they need to begin to rebuild their lives after the devastation of bereavement.
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Increased exposure for charity video content
Donations made directly to good causes throughout the campaign
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